A Luxembourg man has admitted that although he’s passed the prominent tax advisory’s office near the airport many times, he has no idea how to pronounce ATOZ.
“I assume it’s pronounced like ‘A to Zed’ in order to suggest a comprehensive range of services,” said Jurgen Krebber, 35. “Unless the founders preferred American English, then it would be ‘A to Zee.’”
“I asked my girlfriend Monika, and she thinks it’s pronounced ‘At Oz’ to suggest the magical possibilities of the ‘Wizard of Oz’ movie.”
“Of course, she’s a grad student in biology and has no links to the world of tax advice, so how would she know?” he added.
After more reflection, Krebber came up with other options.
“Or is each letter supposed to be pronounced separately, as in the case of KPMG?” he said.
“That would mean it’s pronounced A-T-O-Z.”
“If so, do the letters mean anything, or did they just decide to capitalize them for the hell of it?”
Krebber went on to consider other possibilities including A-taz and A-toes.
“I don’t even know how to say it, and I’ve worked here for years,” a source from within the company later confessed.