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Luxembourg Wurst

Knock A Shining Dog

Ikea spent €269 million to change its colors to support Ukraine, but they’re exactly the same as before, and now someone is going to get fired

April 13, 2022

Following the invasion of Ukraine in February, Ikea decided to close all its stores in Russia. Good move.

Ikea closedThe furniture giant then decided to show more support for the beleaguered country by rebranding and changing the colors of its logo to match the Ukrainian flag. Nice.

This is Ikea’s look and color scheme before:

IkeaHere is the flag of Ukraine: 

Ukraine flag

This is Ikea’s new and improved look and color scheme following the rebranding:

IkeaThe rebranding took a lot of work! Storefronts had to be repainted. Adverts had to be re-designed. Even the loyalty cards had to be re-made.

But then a perceptive and truth-telling kid, bless his innocent heart, was like, ‘Hey, the colors are the same as before.’

Child pointingOops.

Guess someone is going to get fired!

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