The key to successful tourism development is turning your country’s name into a clever and/or cheesy English pun. Luxembourg (Lëtzebuerg) is lucky insofar that there are thousands of ways to play around with “Letz,” including “Let’s Make It Happen,” the nation-branding slogan. What if other European countries tried to get in on the action?
France (France)
Francey a glass of wine?
Germany (Deutschland)
Deutschntcha wanna come for a visit?
Italy (Italia)
Italia a secret: Tuscany is beautiful
The Netherlands (Nederland)
Ned some weed? Go somewhere else
Belgium (België / Belgique)
Bella ciao, come to Belgium. Wait, why did we use Italian?
Spain (España)
Es is the first letter of sexy
Switzerland (Schwiiz)
Once, twice, Schwiiz
Austria (Österreich)
Come for the skiing, stay for the Ös-pitality
Croatia (Hrvatska: haa·vat·skuh)
Hrvatn’t you always wanted to visit the Dalmatian Coast?
Czech Republic (Czechia)
Czech us out
Latvia (Latvija)
Latvi show you my nice country
Sweden (Sverige: sveuh·ree·uh)
Sevrige good country for tourism
Romania (România)
Ro, ro, ro your boat to Romania
Poland (Polska)
The polls all say Poland is great!
Finland (Suomi: soo·ow·mee)
Sue, you owe me a visit!
(Targeted at potential tourists named Sue)
