• Expats
  • Grand Duchy of Luxembourg
    • Real Estate
    • Transportation
    • Luxembourg City
    • Politics and Government
    • Education
    • Luxembourgish Customs
    • Luxembourg History
    • Royal Family of Luxembourg
    • Finance and Banking
    • Business
  • Languages
    • Luxembourgish
    • French
    • German
  • Workplace
  • Leisure and Lifestyle
    • Holidays and Events
      • Schueberfouer
      • Christmas Market
      • Bazar International
    • Dining and Nightlife
    • Shopping
    • Parenting
    • Health
    • Luxembourg Wurst Magazine
    • Interviews and Profiles
    • Opinion
      • Wise Expat Sage
  • Greater Region
    • Belgium

Luxembourg Wurst

Knock A Shining Dog

‘Individually wrapped strawberries,’ announces excited supermarket exec

March 26, 2019

Individually wrapped strawberries, announces supermarketA supermarket executive responsible for some of Luxembourg’s most popular individually wrapped fruits and vegetables has struck again, this time with another genius idea that takes plastic packaging to a new level.

“Here’s what we’re going to do,” he said at a marketing meeting on Thursday morning. “We’re going to take strawberries, and we’re going to put them in plastic pouches, and we’re going to sell them individually.”

The suggestion was followed by a long silence, during which the executive feared his idea was too bold, but it was soon met with applause and cheers.

Michel Fortini, a packaging enthusiast from Esch and author of “My Love Affair with Plastic Wrap,” describes the plan as “brilliant” considering Luxembourg consumers’ unpredictable habits concerning fresh produce.

“Sometimes you want a basket of 58 strawberries because you’re baking a pie, and sometimes you only want one lonely strawberry because a drunk teenager on the bus called you fat and you’re retaliating by starving yourself,” he said.

Fortini also says that today’s busy shoppers don’t have time to weigh fresh produce and put a sticker on it, a process that can take up to nine seconds.

“Shoppers would rather spend their time in the fruit and vegetable section doing things they truly enjoy, such as sniffing melons, squeezing avocados, or using long stalks of celery to sword fight with passing children,” he said.

If individually wrapped strawberries prove to be a success, some Luxembourg supermarket chains say they will begin to offer items such as a lone vacuum-sealed spinach leaf, single grapes that come in their own limited-edition collector’s box, and a delicious grain of Celtic Sea salt encased in a styrofoam chest.

***

Originally published by RTL Today on March 21, 2019

Filed Under: Featured Article, RTL Today, Shopping

Follow the Wurst

Follow the Wurst FacebookFollow the Wurst Twitter
Luxembourg Wurst t-shirts and hoodies
Luxembourg is fun

6 fun places that prove Luxembourg isn’t boring 

Letz Luxembourg branding

Experts warn of scary new outbreak of ‘Letz’ branding

Supermarkets Luxembourg self checkout

‘Now stock the shelves,’ supermarkets tell you

Luxembourg mullet

Native mullet discovered in north of Luxembourg 

About the Luxembourg Wurst

Disclaimer

Contact Us

Luxembourg Wurst © 2023