Natalia Federova admits that the Belgian chain is her preferred supermarket, due to its reasonable prices and simple floor plan, but she says the new location is too close to home.
“What about the delivery trucks arriving at my front door at 5 a.m?” Federova said. “And I hope the employees don’t expect to use my bathroom.”
Federova is looking forward to one aspect of the new construction, she says, which is being able to buy croissants and coffee in the morning without having to put on shoes.
“Or trousers,” she added. “Or knickers.”
Delhaize spokesperson Roxanne Claes has apologized for the suddenness of the construction, explaining that the company is facing stiff competition and needs to expand rapidly.
“We aim to build our Proxy-branded markets where they’re most convenient for our customers, and yes, sometimes that’s in their living rooms, kitchens, or spare bedrooms,” she said.
Claes provided a list of next month’s planned openings in Luxembourg. These include a garden shed in Ettelbruck, an employee break room at the Auchan supermarket in Kirchberg, and inside a large crack of an exterior wall of an office building in Rumelange.